My name is Bonnie Scholz, and I am currently the Principal of Catholic Central High School in Burlington, Wisconsin, but I have a long history in the Performing Arts through Pius XI HS and the Milwaukee Arts Community. We are looking for a Marketing and Communications Director to add to our Advancement Team at our High School, and I know arts folks are some of the best folks to work with! Here is the job description. Thank you for getting the word out to the arts community!

Catholic Central High School
Marketing and Communications Director
As of 1/9/18

Catholic Central High School in Burlington, Wisconsin is seeking a dynamic, Marketing and Communications Director to join our Advancement Team. This person will position our school as a leading academic and religious institution in Racine and Walworth counties and advance its mission to form students in the Catholic faith, arm them with rigorous, academic knowledge and steep our students in our almost 100 year tradition.

Job Summary

Create, coordinate, implement and measure the success of a comprehensive marketing, communications and public relations program that will enhance Catholic Central’s image and position in the marketplace, the wider Catholic community of the Archdiocese of Milwaukee, and the general public.

Ensure articulation of Catholic Central’s desired image and position, assure consistent communication of image and position throughout our organization, all constituencies, both internal and external.

Primary Relationships

This position reports to the Principal and serves as a member of the Advancement Team, which consists of: The Principal, The Academic Dean, The Admissions Director, The Development Director, The School Counselor and The Business Manager.

This position works with the Board of Directors, The BOD Executive Committee and other committees in charting the direction of the school, assuring its accountability to all constituencies, and ensuring its effective operation.

This position cultivates working relationships with external communication outlets including: the Archdiocese of Milwaukee, parishes, parish schools, pastors, grade school leaders, prospective families and students, other prospective organizations and the media.

Planning and Budgeting

This position is responsible for forwarding the mission and vision of the school, as well as the marketing, communication and financial goals as they relate to the mission. This position is also responsible for putting evaluation systems in place that mark the progress and effectiveness of communications and marketing objectives, and reports this progress back to the Principal, the Advancement Team and the Board of Directors.

This position develops short and long term plans and budgets for marketing and communications initiatives, public relation programs, recruiting events, recruiting materials, development projects, and media campaigns such as the school’s website and social media advertising and promotion. This position monitors the progress and success of these initiatives, and evaluates performance.

This position works with faculty and staff to coordinate the appearance of all of the school’s print and electronic materials such as: letterhead, use of logo, athletic apparel, brochures, etc.

This position develops, coordinates and oversees programs, technical assistance and resource materials to assist school groups such as the arts, athletics, clubs and other organizations in the marketing, communications and positioning of their activities and fund raisers.

This position plans and executes regular contact with target media, and coordinates appropriate responses to media requests.

This position keeps informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, Archdiocesan tools and support systems, and uses information to help the school operate with initiative and innovation. In addition, this position conducts relevant market research and keeps apprised of trends that affect the organization.

Skill Set

A passion for K-12 Catholic Education and a vested interest in a growth model in the Racine and Walworth county area. A general knowledge of the Catholic Church, and active participation in a Catholic Parish preferred.

A collaborative team member with a growth mindset and excellent, written and oral communication skills.

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations budgets and activities.

Experience overseeing the design and production of print materials, publications, press releases, presentations and successful negotiation with media.

The ability to manage multiple projects at the same time, and deliver high quality results on time.


Undergraduate degree in communications, marketing, public relations, journalism, or related field required. Graduate degree in a related field is desirable. A minimum of three to five years professional experience in communication field required, including proven writing, editing and project management.

Knowledge and understanding of contemporary electronic forms of communication, including social media, is required.

Proficiency in Adobe Suite including: Photoshop, Illustrator and In Design as well as Microsoft Office Suite. Familiar with basic html and web applications, and capable of overseeing web site content and basic modifications and updates.

Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.

Be prepared to show samples of work at the time of the interview.

Apply to:
Bonnie J. Scholz, Principal
Catholic Central High School
148 McHenry St.
Burlington, WI 53105


(262) 763-1510 X. 222